Spa Retailer – April 2019
Program helps dealers market online 24/7
BY SERAINE PAGE
HOW DO YOU KEEP IN TOUCH WITH CUSTOMERS once they’ve bought a hot tub? As a retailer, if you only see them when they come by your store to purchase chemicals, you’re missing out on a huge opportunity to reconnect. An e-commerce website — along with a cohesive marketing plan — creates that opportunity for an easy connection at the customer’s convenience. Recognizing this, Hot Tub Products rolled out a comprehensive marketing program for spa dealers and service companies in 2018.
The company’s president, Andy Tournas, took all the marketing struggles Retailers have — like building and maintaining an e-commerce site — and created a program to help. He wanted to give retailers a way to keep connecting with their customers.